Following my recent birthday I have decided it’s time to grow up! That means leaving my student identity behind and embracing the world of adult news. All my news blogs will now be posted on the fresh and exciting page www.abisworld.wordpress.com
Archive for November, 2009

Journalism Versus the PR Machine
November 1, 2009Abi Mowbray
Journalism is drowning in a flood of PR.
That’s what ex-government Press Officer and author, Simon Goldsworthy, told Westminster journalism students this week.
Journalism is a second rate citizen in the “information market place’ Goldsworthy inferred. As companies are increasingly willing to pay for PR at a time when consumers are less willing to pay for news.
PR’s ‘tap of favour’
The struggling journalist has to rely on PR’s “tap of favour” said Goldsworthy, as “a journalist stumbling across a story walking down the street, is as likely as a policeman coming upon a crime.” He said.
“PR is a discipline which serves its paymasters” said Goldsworthy, “it isn’t on a mission to tell the truth. We are there to keep (journalists) from the facts.” The antithesis of the hard up truth seeker that to me is the journalist.
In effect Goldsworthy accused newspapers of being the PR guy’s parrot. The journalist is unable to reach the truth and so survives on the scraps of flavoured information thrown to them by the PR machine.
Dissident PR
But surely the journalist has defiantly beaten the PR system when the bad news comes to print? The breaking story? The exclusive?
Not according to Goldsworthy. That too is the work of PR. The dissent, the aggrieved, but not the journalist.
What a gloomy perspective on the world of news for an aspiring journalist.
Exciting beginnings

Ex-international footballer Nii Odartey Lamptey invited me into his Ghanaian school
My first real taste of journalistic practice was in Ghana where so often I was the unlikely policeman.
I hunted out exciting stories and went in search of the relevant people to interview. When I found the right doctor, footballer or government agency worker they would always talk to me. Not a PR man in sight.
In Ghana they were not suspicious of my notepad and pen. They freely exchanged information with me and I was obliged to answer only one question in return; “How do you find Ghana?”
I found Ghana liberating, honest and journalistically free.
The final word
As I write this from my desk in England I am mindful of a host of legal barriers that gag the media, already fighting against capitalism’s burly big brother in the form of PR.
But journalists are by nature bloody minded and as the struggle continues even Goldsworthy conceded “journalists still have the last word.”
